How Does Digital Marketing Work?2 min read
There are many ways to run digital marketing campaigns. Digital marketers have a wide range of tactics, strategies, and channels at their disposal to connect with their audience. In general, digital marketing campaigns are carried out in several standard stages.
Definition of marketing goals
Digital marketing has many nuances and manifestations. Therefore, before launching a digital marketing campaign, it is very important to set clear goals. Perhaps you want to increase brand awareness Attract new customers? Ensure customer retention and loyalty? Properly set goals help to adjust the strategy and set the budget for success.
Definition of the target audience
What kind of people would you like to involve? The more you know about your target audience (age, location, income, etc.), the easier it will be for you to find effective ways to reach them.
Choice of marketing channels and tactics
After you choose your target audience, you need to decide how best to attract them and how much you are willing to spend on it. Let’s say you’re in B2C digital marketing and you’re trying to connect with young people. In this case, it is better to allocate the lion’s share of the budget to advertising in the most popular social networks among young people, rather than investing effort (and money) in the development of a blog.
Develop and optimize content and messages for each channel
Analyze the data and try to find out as much as possible about your audience. For example, if your customers prefer to view their sites on a phone rather than a laptop, their content should be optimized for viewing on mobile devices. But this is not always enough. Customers can meet and communicate with brands through different channels, at their convenience. Therefore, each piece of content should be in the same style and have a common message. A systematic approach will prevent people from getting confused about what your brand is and what benefits you offer.
Measuring campaigns by key metrics
Measure key metrics and optimize campaigns for re-launch based on those results. If you don’t measure performance against the key metrics you care about the most, you won’t know if a campaign is doing well or if it’s performing better day by day. Measuring results over time will help you achieve the results you want: connect with customers, build loyalty, and increase brand awareness.